how sleep

How Sleep Can Be a Priority

If you hear yourself often saying any of the following things about sleep, please read on:

“I am not a good sleeper.”

“I wake up at 3 am and stay awake.”

“I am always tired.”

My husband, my mother, my father, and I have said all of these things numerous times in our lives. My husband and father both have Sleep Apnea. When treated with a CPAP machine, they have the quality and quantity of rest they need. My mother is a worrier. She can’t sleep because she’s thinking too much. That’s a bit of my problem as well, but I am like most mothers with small children…I am a light sleeper. I hear every sound. I use a fan, but I still hear every little noise.

According to “Causes of Sleep Problems” on WebMD:

Other factors that can interfere with sleep include:

  • Genetics: Researchers have found a genetic basis for narcolepsy, a neurological disorder of sleep regulation that affects the control of sleep and wakefulness.
  • Night shift work: People who work at night often experience sleep disorders, because they cannot sleep when they start to feel drowsy. Their activities run contrary to their biological clocks.
  • Medications: Many drugs can interfere with sleep, such as certain anti-depressants, blood pressure medication, and over-the-counter cold medicine.
  • Aging: About half of all adults over the age of 65 have some sort of sleep disorder. It is not clear if it is a normal part of aging or a result of medications that older people commonly use.

My doctor recently told me that everyone should be able to sleep through the night, for at least eight hours, without getting up to go to the bathroom. And if you can’t, you should see a urologist. While I don’t really believe that because every BODY is different, I do believe that we can achieve quality rest with easy and safe habits.

We’ve heard all the advice that makes complete sense, yet we don’t always follow it:

  • only use your bedroom for sleep and sex…no TV, no electronics
  • go to bed and wake up at the same time every day
  • finish eating and drinking at least three hours before bedtime
  • keep your bedroom cool and comfortable

These are all great. Here are some more you can add to the list.

  • diffuse and apply essential oils, such as Lavender, Copaiba, Vetiver, and Cedarwood
  • avoid stress in your life, especially before bedtime
  • use meditation, prayer, or any calming ritual before bedtime and if you wake up and can’t get back to sleep
  • invest in a quality comfortable mattress, like the GhostBed memory foam mattress
  • consider sleeping with a fan or sound machine
  • make sleep a priority in your life

These are all manageable habits. And the last one is simply a mindset. We think we can survive a day after a bad night sleep with caffeine, power drinks, and just pushing through, but we don’t have to and we shouldn’t. Sleep is a huge part of your lives. We are meant to spend about one third of our lives asleep. That’s a lot! Make it a priority. Find the ways that work for you. And get a good night’s sleep.

That’s an order.

how to make

How To Make Important Decisions About Email Marketing

An article from emma caught my eye as I was searching for information on good email marketing strategies. As a visual person, I was most intrigued by the ideas about the use of font, color, and images. You can greatly influence the impression your business portrays and the desired emotions and actions of your reader by paying close attention to these content characteristics.

In looking at the best choices for my Yoga business, I see that a Modern font might be best, as it portrays a “chic vibe” and is “less traditional”. The color Blue works for my marketing strategy as it is calming and evokes trust. Apparently I’ve been doing something right by including images of people doing yoga in my classes or clients receiving Reiki treatments in my home studio. I always thought of that as a great way to invite others into my classes and sessions.

Emma has a myriad of articles, webinars, podcasts, and professional services. I encourage you to read this article and others, watch a demo, and ask questions about their various membership options. In the meantime, enjoy learning about how the simple use of fonts, colors, and images can make your email marketing content all that much better!

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Excerpt from this article in their Resources/Blog section:

What font should I choose?

Choosing a font is an important decision when creating an email marketing campaign, and it isn’t one that should be taken lightly. When you go through the font styles, you must keep your company in mind.

Are you marketing a young, bright clothing store? Or are you marketing a doctor’s office? 

Source: Campaign Monitor

No matter what it is you are advertising, there’s a font that will fit your needs.

Let’s take a look at the different types of fonts that are available and what kind of vibe they can emulate in your marketing campaign:

Serif: This type of font is great for companies that are creating campaigns that show they are respectable and reliable.

Sans Serif: Fonts that fall under this category gives the reader a sense of stability. It shows that the business is clean and objective.

Script: When you use fonts that are considered script, you can create content that is seen as elegant and affectionate. 

Modern: If you are looking to emulate strength in your email marketing campaign, modern fonts will be the right choice for you. They put off a progressive and chic vibe that attracts those who are less traditional. 

Which colors should I use?

Colors and human psychology interact with each other daily, and it will have a significant impact on the success of your email marketing campaigns. 

Source: Campaign Monitor

There is no right or wrong color, but it’s important to use the colors that correlate with the emotion you’re looking to achieve.

Red: Gives a sense of urgency and increases the viewer’s heart rate and adrenaline. If you’re looking for them to make an urgent decision, like a CTA, choosing a red button would be a great choice.

Orange: This color is associated with emotions that are fun and happy. It provides warmth and optimism to your content and will work well with campaigns looking to provoke that kind of emotion.

Blue: Using the color blue provides a calming sensation, which is why doctor’s offices and hospitals are usually complemented with hints of blue. It emulates the feeling of trust and loyalty.

Green: Gives the feeling of growth because of its association with nature. It’s a balanced color that can also put off the feeling of growth from a financial point-of-view. 

The psychology behind colors can be fluid because individuals can have their own associations with different colors. However, it is pretty standard to use the previous list as guidelines to help you choose the perfect color scheme for your campaign.

What image should I include?

Let’s be honest–most of the time, your users are skimming your emails. Everyone is on-the-go, so that means everyone is glancing at their loaded inboxes without much thought. That’s where the importance of your design comes into play.

Source: Campaign Monitor 

It’s crucial to choose the right image for your email, but how do you know which one is the right one? 

The hero image you choose should depict the message you’re trying to deliver within the content of your email. It kind of gives your reader a little hint as to what to expect from that email. 
Images of other people is a great way to engage with your users, and pictures of an event you may be covering could also be a great avenue to take. But with the number of industries that exist, there is no image that can cover all of the bases. So, it’s up to you to decide what is right for your specific campaign.

No matter if your image is of a plate of food, a concert, or of a kitten – be confident that your image will draw people in and contribute to the message you’re trying to deliver.

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Read the entire article here.


fun activities

Find Fun Activities on Education.com!

Even in Florida, the winter weather keeps us inside some days and we love to find new ways to entertain ourselves. This fun crossword puzzle from Education.com is perfect for my six year old girl. She sees me and her Copah doing crossword puzzles and often wants to help. She is also really excited about reading, vocabulary, and spelling. This will be perfect!

Warm up inside with this fun winter cross word puzzle! Find more reading games and activities at Education.com!

From Education.com:

Our philosophy

Proven learning approaches

Teaching is one of the most challenging and complex jobs on the planet. Our digital resources, tools, and learning materials are developed by educational experts to incorporate leading pedagogical practices. They are useful in any type of teaching moment and many can be used to support national education standards.

Empowered educators

From school teachers and tutors to home schoolers and parents, engaged adults are the key to unlocking each child’s potential and drive to learn. We empower all kinds of educators to teach kids by providing the best educational resources in any form or device to be used at home, at school, and everywhere in-between.

Unique experiences

There is no such thing as “one size fits all” in education; each educator and child has unique challenges and goals. We celebrate the diversity of our users by offering differentiated resources that can meet a wide range of educational needs – and raise kids’ confidence in learning.

Conscientious and supportive

We continue to provide academically sound content of the highest caliber and welcome input from our users as we address issues of equity, diversity, inclusivity and representation. Since we know there are many different approaches to teaching and education, we develop our materials to complement these different philosophies across subjects and grades.

And just in case you need the answers:

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Tired of reading the same book every night to your kiddo? Surprise your little one with Pepper The Parrotfish! This educational picture book for ages 3-8 delights children and parents as they learn what makes the parrotfish a special part of our planet. Part of the proceeds will be donated towards marine conservation. Free Shipping for a limited time only! Colorado local author and illustrator.
Hardcover, ISBN: 978-1-939550-74-3

I am looking forward to reviewing this book! It sounds like such a great subject! Get yours now.

holiday

Holiday Cards from Purple Trail Bring Joy

It’s that time again, when we start to think about sending Holiday cards out to our loved ones and friends. I am one of those  who will never resort to sending e-cards, posting on Facebook, or dropping this tradition all together. People love getting mail. And I love sending it.

After a few minutes on PurpleTrail.com, there are already a few characteristics that stand out over other sites like this:

  • innovative designs and shapes
  • unique color themes
  • large selection
  • affordable prices
  • and since my favorite color is purple, they had me at their name 😉

The process looks simple and fun. You can narrow down your choices with categories like Family, Pet, Vintage, Accordion, and Trifold. You can create your own design from scratch or use one of theirs. I predict that my online card design company will change this year.

Here are some of my favorite holiday cards designs:

holiday holiday holiday holiday