Tag Archives: colors

how to make

How To Make Important Decisions About Email Marketing

An article from emma caught my eye as I was searching for information on good email marketing strategies. As a visual person, I was most intrigued by the ideas about the use of font, color, and images. You can greatly influence the impression your business portrays and the desired emotions and actions of your reader by paying close attention to these content characteristics.

In looking at the best choices for my Yoga business, I see that a Modern font might be best, as it portrays a “chic vibe” and is “less traditional”. The color Blue works for my marketing strategy as it is calming and evokes trust. Apparently I’ve been doing something right by including images of people doing yoga in my classes or clients receiving Reiki treatments in my home studio. I always thought of that as a great way to invite others into my classes and sessions.

Emma has a myriad of articles, webinars, podcasts, and professional services. I encourage you to read this article and others, watch a demo, and ask questions about their various membership options. In the meantime, enjoy learning about how the simple use of fonts, colors, and images can make your email marketing content all that much better!

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Excerpt from this article in their Resources/Blog section:

What font should I choose?

Choosing a font is an important decision when creating an email marketing campaign, and it isn’t one that should be taken lightly. When you go through the font styles, you must keep your company in mind.

Are you marketing a young, bright clothing store? Or are you marketing a doctor’s office? 

Source: Campaign Monitor

No matter what it is you are advertising, there’s a font that will fit your needs.

Let’s take a look at the different types of fonts that are available and what kind of vibe they can emulate in your marketing campaign:

Serif: This type of font is great for companies that are creating campaigns that show they are respectable and reliable.

Sans Serif: Fonts that fall under this category gives the reader a sense of stability. It shows that the business is clean and objective.

Script: When you use fonts that are considered script, you can create content that is seen as elegant and affectionate. 

Modern: If you are looking to emulate strength in your email marketing campaign, modern fonts will be the right choice for you. They put off a progressive and chic vibe that attracts those who are less traditional. 

Which colors should I use?

Colors and human psychology interact with each other daily, and it will have a significant impact on the success of your email marketing campaigns. 

Source: Campaign Monitor

There is no right or wrong color, but it’s important to use the colors that correlate with the emotion you’re looking to achieve.

Red: Gives a sense of urgency and increases the viewer’s heart rate and adrenaline. If you’re looking for them to make an urgent decision, like a CTA, choosing a red button would be a great choice.

Orange: This color is associated with emotions that are fun and happy. It provides warmth and optimism to your content and will work well with campaigns looking to provoke that kind of emotion.

Blue: Using the color blue provides a calming sensation, which is why doctor’s offices and hospitals are usually complemented with hints of blue. It emulates the feeling of trust and loyalty.

Green: Gives the feeling of growth because of its association with nature. It’s a balanced color that can also put off the feeling of growth from a financial point-of-view. 

The psychology behind colors can be fluid because individuals can have their own associations with different colors. However, it is pretty standard to use the previous list as guidelines to help you choose the perfect color scheme for your campaign.

What image should I include?

Let’s be honest–most of the time, your users are skimming your emails. Everyone is on-the-go, so that means everyone is glancing at their loaded inboxes without much thought. That’s where the importance of your design comes into play.

Source: Campaign Monitor 

It’s crucial to choose the right image for your email, but how do you know which one is the right one? 

The hero image you choose should depict the message you’re trying to deliver within the content of your email. It kind of gives your reader a little hint as to what to expect from that email. 
Images of other people is a great way to engage with your users, and pictures of an event you may be covering could also be a great avenue to take. But with the number of industries that exist, there is no image that can cover all of the bases. So, it’s up to you to decide what is right for your specific campaign.

No matter if your image is of a plate of food, a concert, or of a kitten – be confident that your image will draw people in and contribute to the message you’re trying to deliver.

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Read the entire article here.


two ways

Two Ways to Have Fun With Label Daddy

Two Ways to Have Fun With Label Daddy…

I’ve gotten a lot of great products from Label Daddy. This time, my daughter got in on the action! We ordered two items: one for business and one for pleasure. Thank you to Label Daddy for our coupon code for the majority of our purchase.

First, business. These adorable labels are for my doTERRA bags, samples, bottles, and giveaways. They have the beautiful and peaceful elephant, which represents “cooperative spirit and loyalty”. The label includes all of my pertinent information so customers can easily find me. I’m in love with them!

two ways

This is the gem my daughter picked out. It’s a personalized Friendship Bracelet Kit. She got started on it right away. It comes with several color choices, clear instructions, and beads, all in a practical carrying case. With patience, she will create some beautiful bracelets.

two ways

contact

Five Facts About ‘Basic Invite’ for Expecting Mamas

Five Facts About Basic Invite for Expecting Mamas…

five facts

If you live in Nocatee, you better love kids. And you might want to get used to the baby boom. Right now, there are two women on my block expecting in the fall. One is having a boy, the other, a girl. Their due dates are just days apart. This is the norm and personally, I think it’s a whole lot of fun.

I will be co-hosting a baby shower for one of the moms in August. That’s why I was happy to check out custom baby shower invitations from Basic Invite. 

five facts

five facts

Here is what makes them unique:

Almost Unlimited Colors – Basic Invite is one of the few websites that allows customers almost unlimited color options with instant online previews. Once you select a design, you can change the color of each element on the card to over 180 color options. You can make sure the card is exactly how you want it down to the littlest detail. This is what sets us apart from almost any other online stationery company and is our biggest draw.

Custom Samples – Basic Invite is one of the few websites allowing customers to order a printed sample of their invitation.  You can see the paper quality and exactly how it will print before you place their final order.

Over 40 Different Colors of Envelopes – Basic Invite is just as colorful with our envelopes as we are with our invitations. You can choose from over 40 different envelope colors and make your invitation stand out before it is even opened. All of our envelopes are peel and seal so the envelopes can be quickly and securely closed.

Address Capturing Service – Basic Invite offers an address capturing service that allows customers to share a link on Facebook, Twitter, Instagram, or any other form of social media. The link requests your friends and family’s addresses which will be stored in your account for selection during the design process. Basic Invite offers recipient address printing at no cost on all Christmas card orders.

Foil – Foil cards are available in gold, silver, and rose gold. Customers can choose flat or raised foil on all of Basic Invite’s foil designs.

Get 15% off at Basic Invite with this coupon code: 15FF51

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knee high boot

Knee High Boots: Perfect for Fall Outfits

I am so excited for fall to hit Florida so I can wear my new Knee High Boots from Zooshoo! These will go great with leggings, skirts, dresses, and jeans. The flat heal is comfortable for walking and the vegan leather agrees with the vegetarian lifestyle I’ve lived for about 24 years. They come in lots of colors and the sizes are a true fit. Thanks to Tomoson and Zooshoo for my discounted pair in exchange for this review.

 

knee high boots knee high boots knee high boots knee high bootsProduct information from Zooshoo:

LIFTED TO LENGTHEN YOUR LEGS: These knee high boots will surely turn heads and keep your legs looking long. Featuring just enough slouch for a fresh worn-in look.
ENDLESS OUTFIT COMBINATIONS: Outfit and pair these boots with your favorite dresses, skirts of any length, jeans and shorts! These knee high babies are a surefire way to top off any outfit.
DURABLE LONG LASTING COMFORT: Effortlessly slips these on and off with an easy inside zipper and a rubber sole for traction and comfort.
FIT: True to size.

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Sleek Boots From Zooshoo

Sleek Boots From Zooshoo…

Thank you to Tomoson and Zooshoo for my heavily discounted boots in exchange for this review.

Mugs | Western Inspired Closed Toe Ankle Boot

I really wish it wasn’t 95 degrees here in Florida, so I could wear my new Zooshoo boots! They are sleek, comfortable, and will go with just about anything. The sizing is perfect and the vegan fabric feels like just like suede. I will probably buy other colors in the future!

sleek

sleek sleek

 

Product Description

  • Available in Black, Clay, Cognac, Vino, Khaki100% VEGAN FABRIC: Eco-friendly and in control. Buy these guilt-free, knowing your purchase is making no dent in the environment!
    Fit: Runs true to size.